Summary of the Textbook:
New Venture Creation: Entrepreneurship for the 21st Century – An Asian Perspective is about the actual process of getting a new venture started, growing the venture, successfully harvesting it, and starting again in Asia. This book continues to be the product of experience and considerable research in the field — rooted in real-world application and refined in the classroom. The design and flow of the book are aimed at creating knowledge, skills, and awareness. In a pragmatic way—through text, case studies, and hands-on exercises—students are drawn in to discover critical aspects of entrepreneurship, and what levels of competencies, know-how, experience, attitudes, resources, and networks are required to pursue different entrepreneurial opportunities in Asia and how it is different from the West.
There is no substitute for the real thing—actually starting a company. But short of that, this book exposes students to many of the vital issues and immerses them in key learning experiences, such as critical self-assessment and developing an effective business plan. Included in this new Asia Global Edition are numerous examples of successful Asian entrepreneurs and their experiences.